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Fill out the form below and we'll work on connecting you to the entry creator! Our brand positioning, "Live out loud," focuses on personal empowerment by showing women as individuals and not as a monolith.

About this entry Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation female buyers are outpacing Millennial male buyers by 53 percent.

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There was a problem submitting your vote. Share this Shorty Awards page. Furthermore, sentiment analysis showed that the content was indeed received favorably by women—and men.

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Like women in the real world, she's multifaceted in her personality and her talents. The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

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The early entry deadline is November 30, The demographics of the automotive market are shifting faster than traditional marketing can keep pace. Results Per the strategic directive to resolve tensions surrounding gender-based cultural perceptions of speed dating, this campaign was an absolute success.

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The men in the video originally underestimated her. Tackling the myth of the bad female driver, we presented an image of a powerful, skilled woman pulling a driving prank on men when she is most expected to be traditionally feminine—a date.

First, we expect content such as this to resonate with women in a way that makes them feel favorably toward our brand, and to show that Ford is a brand for a person like them.

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Ninety-eight percent of our They want to be heard for who they are. If there continues to be a problem, please contact us at info shortyawards.

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Per the strategic directive to resolve tensions surrounding gender-based cultural perceptions of driving, this campaign was an absolute success. Rarely do depictions of women in American media give them any real power.

Why does this entry deserve to win? Inour speed dating insight leads with the truth that women want more dating site in davao city just to not be stereotyped. Media Video for Mustang Speed Dating. For Mustang Speed Dating, we wanted to show a female stunt driver in a Ford being her authentic self, using skills that break the stereotype that women should be demure, or that women aren't great drivers. Although we have tried our very best, you may encounter some errors if you're using an outdated browser.

Women consistently showed overwhelming support and excitement for the video through their social commentary and actions. Power up your vote Once per day, we'll count an extra vote for you each time you share via Facebook or Twitter.

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Please upgrade your browser to enjoy this website at it's speed dating. Our strategy was to reject stereotypes and just show a woman being an independent, powerful and authentic. She's more than any one thing; she's feminine and bold, courageous and quiet.

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But when she unleashed the extent of her driving talents, she blew their expectations and gender stereotypes out of the water. Contact the creator of this entry Fill out the form below and we'll work on connecting you to the entry creator! The new Shorty Awards website was designed for the modern web. Instead, we showed the world a woman who was comfortable with her beauty, brains and brawn.